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Welcome to Next Level Supply Chain with GS1 US. Join co-hosts Reid Jackson and Liz Sertl as they connect the dots between supply chain and global standards with renowned thought leaders from across disciplines and around the world. Topics include data quality, inventory management, logistics, packaging, standards and best practices, technology and innovation, traceability, master data management, consumer engagement, sustainability, risk management, and persistent unique identification.

Mar 9, 2022

It’s no surprise that consumers are relying on e-commerce – sometimes exclusively. So businesses have no choice but to adapt to keep up. When selling products online, acronyms like GTIN, U.P.C., and EAN can sound overwhelming and confusing, but they don't have to be. Michelle Covey, VP of Partnerships at GS1 US, joins us to discuss what these acronyms mean, why they’re important when selling online, and how something like a GTIN can help you take your e-commerce business to the next level.