Nov 19, 2025
Behind every safe meal is someone who got the data right.
Brandon Ballew, Senior Product Information Analyst at Beaver Street Fisheries, joins hosts Liz Sertl and Reid Jackson to discuss how the seafood industry is preparing for FSMA Rule 204, and how GS1 standards like GLNs, GTINs, and 2D barcodes are helping ensure food safety from port to plate.
Brandon shares how his team uses data to improve
visibility, partner collaboration, and customer confidence, proving
that accurate and standardized information benefits everyone in the
supply chain.
In this episode, you’ll learn:
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How GS1 standards support FSMA 204 traceability
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Why data quality impacts both compliance and customer trust
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How Beaver Street Fisheries uses GLNs to connect digital and physical supply chains
Jump into the conversation:
(00:00) Introducing Next Level Supply Chain
(03:51) Preparing for FSMA 204 and data-driven traceability
(06:08) Lessons from SIMP and early adoption of seafood standards
(09:04) Creative uses of GLNs across operations
(12:31) Data synchronization with GS1 Data Hub and 1WorldSync
(15:34) The cost of inaccurate data in online ordering
(19:00) Educating trading partners about FSMA compliance
(22:11) The benefit of 2D barcodes for consumers
(26:37) Brandon’s favorite technologies
Connect with GS1 US:
Our website - www.gs1us.org
GS1 US on
LinkedIn
This episode is brought to you by:
Avery
Dennison and Syndigo
If you're interested in becoming or working with a GS1 US
solution partner, please connect with us on LinkedIn or on our
website.
Connect with the guests:
Brandon Ballew on LinkedIn
Check out Beaver
Street Fisheries