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Welcome to Next Level Supply Chain with GS1 US. Join co-hosts Reid Jackson and Liz Sertl as they connect the dots between supply chain and global standards with renowned thought leaders from across disciplines and around the world. Topics include data quality, inventory management, logistics, packaging, standards and best practices, technology and innovation, traceability, master data management, consumer engagement, sustainability, risk management, and persistent unique identification.

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  2. Making the Amazon Algorithm Work for Your Brand with Jason Boyce

Making the Amazon Algorithm Work for Your Brand with Jason Boyce

May 7, 2025

What does it take to grow a brand on Amazon today?

The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform.

In this episode, Jason Boyce, Founder and CEO of Avenue7Media, joins host Reid Jackson to share what he’s learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers.

He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the promise of connected TV.

In this episode, you’ll learn:

  • Why traditional retail rules don’t apply to Amazon

  • How Connected TV can accelerate brand growth

  • What makes Amazon profitable when compared to DTC

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:53) From failed consulting to full-service agency

(06:26) Fixing locked attributes and bad UPC data

(09:59) Streaming ads that convert like e-commerce

(13:56) Selling to algorithms, not people

(16:34) Comparing Amazon to direct-to-consumer

(20:44) Why CTV is outperforming display ads

(26:48) How AI will change the way we shop

 

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

 

Connect with the guest:

Jason Boyce on LinkedIn
Check out Avenue7Media