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Welcome to Next Level Supply Chain with GS1 US. Join co-hosts Reid Jackson and Liz Sertl as they connect the dots between supply chain and global standards with renowned thought leaders from across disciplines and around the world. Topics include data quality, inventory management, logistics, packaging, standards and best practices, technology and innovation, traceability, master data management, consumer engagement, sustainability, risk management, and persistent unique identification.

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  2. Replay: Ways to Build an Enduring Brand on Amazon with Shannon Roddy

Replay: Ways to Build an Enduring Brand on Amazon with Shannon Roddy

Jul 10, 2024

Today, the speed of change in the market and on Amazon is rapid, making it difficult for brands to keep up and see continued success. But never fear, Shannon Roddy, of Avenue7Media, is here to give us insights into the brand-building strategies you need to succeed on Amazon, and beyond! 

Key takeaways:

  1. Building a defensible brand is crucial for long-term success. Invest in building a brand that is recognizable, trustworthy, and unique to differentiate yourself from your competitors.

  2. Amazon holds over 50% of the online market and can significantly impact the success or failure of a brand. Harnessing Amazon's data and feedback is crucial for identifying trends, understanding demographics, and developing new products.

  3. Leveraging Amazon's platform and customer data can give you a competitive edge, but you need to adapt to changing customer preferences and market demands.

 

Connect with GS1 US:

Our website - www.gs1us.org

GS1US on LinkedIn

 

Connect with our guest:

Follow Shannon Roddy on LinkedIn

More on Avenue7Media

 

Jump into the Conversation:

[1:42] Can you share a little bit of your background and what you’ve been working on in the last couple of years?

[4:31] The Amazon space is constantly evolving, are there some major trends or changes that have happened recently?

[10:33] You gave us some examples when we talked before of how things can go wrong for brands on Amazon, so how can you help them make things go right?

[14:45] What are some other tips and tricks that you can offer?

[18:37] Does that also mean discontinuing product one and two while you expand out, or is that what you learn from the data?

[27:14] What do you see is next from Amazon’s perspective?

[29:06] What trends are you seeing that are blowing your mind?

[32:31] What’s your favorite technology?